Writing and Rhetoric
Writing is essential for persuasion and argument in most academic disciplines and professional fields. As a
communications technology, it both preserves and distributes existing knowledge. Writing is also an
intellectual activity requiring invention and imagination. New knowledge is often discovered in the process.
According to Aristotle’s teaching:
Rhetoric is the art of finding the best available means
of persuading a specific audience in a specific situation.
There are three tactics to consider: Ethos, presenting the trustworthiness and authority of the writer; pathos,
speaking to the emotions and deeply-held beliefs of the audience; and logos, using the logic, reasoning, and
evidence of the subject as presented. Collectively, these are often referred to as the rhetorical triangle. No
single tactic is more important than the other two. Furthermore, loss of even one aspect, in the readers
opinion, invalidates the writer's argument.
You wish to publish in English for a
number of reasons, and foremost is the
quality of journals that exist in this
language. But consider another reason:
While there are hundreds of languages in
the world, more people speak English as a
second language than any other. This means
that you reach a larger audience when you
write in English.
Go To Step 2 Go To Step 4